Sentra: a new kind of teamwork

Misalignment: the silent killer inside every growing org

At growing Series A+ organizations, it's easy to hear stories like the following:

"One time the inventory team deprecated an ad type without telling us. So we wasted a month building support for it even though it was deprecated." - SWE in a 100+ engineer company

A month's salary for 10 developers is $100,000+. Misalignment costs companies millions every year. It's death by a thousand cuts.

Maintaining alignment in a growing organization is hard. The larger the company, the harder it is to stay in sync. People start losing sight of the bigger picture. Goals shift. Messages get lost in translation. Duplicate efforts go unnoticed, cancelled project memos never get delivered, and frustrations quietly mount until teams become exhausted and disconnected.

And the current "solutions"?

Another tool. Another meeting. Another dashboard.

Companies today drown in dashboards, OKRs, CRMs, Jira tickets, and endless Slack threads. Yet despite the infinity gauntlet of SaaS infrastructure, companies still remain chronically misaligned. In fact, these systems don't solve misalignment. They amplify it:

Standups fail because honesty is risky. Nobody wants to appear lost or unproductive, so they fabricate progress. Valuable concerns go unvoiced.

Jira fails because it rewards performative reporting over authentic communication. It becomes middle-management theater, emphasizing meaningless metrics over real progress.

Meetings fail because they keep piling up, while never connecting cross-team dots.

These systems keep information in silos. When information does travel, it suffers from broken telephone: stripped of nuance, distorted through layers of translation, or misrepresented entirely by the time it reaches leadership or another team.

This isn't a people problem, it's a systems problem. And our current systems fail by design.

What we believe

• Alignment is a continuous state, not a weekly checkbox.
• Trust is the foundation of alignment.
• AI should empower humans, never surveil them.

What Sentra is

Sentra is the first AI teammate built to continually enhance alignment across an organization. It proactively senses when problems may occur, and allows leaders to step in to intercept them. It is the only chief of staff any company will ever need.

Sentra regularly talks (yes, talks, with its own voice) to everyone in the company, all the way from the execs down to the interns, creating hundreds of trusted touch-points every week. These unique conversations allow Sentra to do what no human can: talk to everyone in an organization, no matter how large, and actually absorb each and every detail. This makes Sentra the only entity in existence with a high resolution understanding of the whole org in real time.

Teams can further invite Sentra to team meetings, Slack channels, Jira, and Calendar and HR systems to enrich its contextual awareness. Participation is always consensual.

Sentra continuously evolves its living map of the company, connecting the dots to deeply understand how the organization is working together. Sentra's multi-agent architecture allows it to then find exactly where and why teams and people are falling out of sync, and notifies those who have the power to fix them before misalignment grows.

Sentra's job is simple: keep everyone on the same page. Quietly, consistently, humanely.

Misalignment is often spotted too late. For the first time, leaders can systematically intervene early, before wasted time, money, politics, or morale damage sets in.

What Sentra isn't

Sentra is not an efficiency monitor.

We don't care about squeezing "more output" from employees. We care about making the time they spend matter.

Sentra is not Big Brother.

Sentra will never "monitor" workers 24/7. Sentra will only know what you share to it. We don't believe in productivity heatmaps or mouse trackers disguised as dashboards. Those scream insecurity, and erode trust between people.

Sentra is not a replacement for managers.

Think of it as the always-on teammate who spots friction from a birds-eye view before it becomes a problem. The second brain your team never had.

Sentra is not just for leadership.

This isn't some top-down command tool. It's a co-pilot that supports every individual throughout the day. Sentra makes sure the right people know the right things at the right time, without another meeting. We're making a Jarvis that's for the entire company.

Sentra is not another SaaS.

This is the start of a new species of software: Autonomous Organizational Intelligence.

Trust is everything

Companies are beginning to use surveillance tech to solve misalignment, believing the solution lies in monitoring employees more closely. But surveillance disguised as productivity software amplifies the problem. Tracking mouse movements, keystrokes, or constantly monitoring screens is extremely invasive. It frames teammates as suspects rather than collaborators. As a leader, by adopting these tools, you're fundamentally telling your teams they are untrustworthy.

Rather than aligning teams, these tools create paranoia, incentivize performative behaviors, and ultimately exacerbate the very misalignments you aim to resolve.

Real alignment is impossible without genuine trust. Trust is foundational, not optional. It thrives in environments where people feel respected, heard, and valued, not watched.

Sentra rejects surveillance culture entirely. We believe true alignment emerges from collaboration, transparent systems, and mutual respect. Sentra protects autonomy, ensures privacy, builds aggregated/semi-anonymous reports, and focuses exclusively on identifying systemic communication breakdowns, never shifting blame to individuals or undermining their dignity.

AI must feel human

Sentra is built to interface with humans as they are, not as dashboards want them to be. Voice is our most natural interface. Speaking is way easier than typing and captures nuances lost in text. Voice also eliminates delay. Questions receive instant clear responses. You don't have to wait on someone for further clarification.

Sentra's voice, cadence, and care are designed for dialogue. Every interaction helps build trust, not erode it. We believe this is how AI should be designed moving forward: an AI we welcome, not one we hide from.

The future of work is alignment, not surveillance

For fast-growing companies, good work culture and relationships make or break your success. Misaligned teams aren't just slow, they're confused, unhappy, and checked out. Unresolved friction chips away at morale.

Sentra is the immune system which quietly detects and heals those cracks before they bleed out.

Join us

We're not just another SaaS. We're building a new contract between humans and technology.

And if we get it right, the organizations that run on Sentra will feel different. More cohesive, more proactive, more resilient.

Not because their tools are louder. But because they finally listen.

contact@sentra.app

With conviction,

The Sentra Team

San Francisco, 2025